Consulting Work
Consulting Projects
Personal Projects
Consulting Projects
Consulting Work
Working directly with Norby's co-founders and Head of Growth for ~2 years to help position the brand, identify scalable sales & growth tactics, and fine-tune product marketing.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and positioning
- brokering introductions for marketing partnerships
- writing + editing web copy
- writing + editing landing pages for Adwords/ppc for different audience segments.
Testimonial: "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working with. As a consultant for Norby and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder." - Sam Safer, co-founder and COO.
Backed by Gradient Ventures (Google), Crosslink, BBG, Notation Capital.
Working directly with Norby's co-founders and Head of Growth for ~2 years to help position the brand, identify scalable sales & growth tactics, and fine-tune product marketing.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and positioning
- brokering introductions for marketing partnerships
- writing + editing web copy
- writing + editing landing pages for Adwords/ppc for different audience segments.
Testimonial: "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working with. As a consultant for Norby and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder." - Sam Safer, co-founder and COO.
Backed by Gradient Ventures (Google), Crosslink, BBG, Notation Capital.
Working directly with Norby's co-founders and Head of Growth for ~2 years to help position the brand, identify scalable sales & growth tactics, and fine-tune product marketing.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and positioning
- brokering introductions for marketing partnerships
- writing + editing web copy
- writing + editing landing pages for Adwords/ppc for different audience segments.
Testimonial: "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working with. As a consultant for Norby and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder." - Sam Safer, co-founder and COO.
Backed by Gradient Ventures (Google), Crosslink, BBG, Notation Capital.
Working directly with Norby's co-founders and Head of Growth for ~2 years to help position the brand, identify scalable sales & growth tactics, and fine-tune product marketing.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and positioning
- brokering introductions for marketing partnerships
- writing + editing web copy
- writing + editing landing pages for Adwords/ppc for different audience segments.
Testimonial: "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working with. As a consultant for Norby and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder." - Sam Safer, co-founder and COO.
Backed by Gradient Ventures (Google), Crosslink, BBG, Notation Capital.
Working directly with Norby's co-founders and Head of Growth for ~2 years to help position the brand, identify scalable sales & growth tactics, and fine-tune product marketing.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and positioning
- brokering introductions for marketing partnerships
- writing + editing web copy
- writing + editing landing pages for Adwords/ppc for different audience segments.
Testimonial: "Ali is a force and one of the most incredible and sharp business people I have had the pleasure of working with. As a consultant for Norby and close collaborator Ali has impacted our GTM strategy, growth tactics, and positioning. She brings so much creativity to growth marketing. As an extraordinary mentor, she has provided invaluable insight, feedback, and leadership support as I navigate the VC-backed start-up world as a first-time founder." - Sam Safer, co-founder and COO.
Backed by Gradient Ventures (Google), Crosslink, BBG, Notation Capital.
Working directly with Her Brand and Co's co-founders to rebrand and reposition the company's offering, fine-tune product marketing, completely revamp and "lubricate" HBC's email funnel to convert more customers, launch new/more affordable products and provide frameworks for goal-setting and creating KPIs.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and paid ads strategy
- brokering introductions for marketing + growth partnerships
- completely rewriting/redesigning the customer email funnel
- operationalizing sales + marketing efforts
- writing + editing web copy, writing + editing landing pages for Adwords/ppc for different audience segments, and more.
Testimonial: "To say that Ali has been instrumental in the growth of Her Brand & Co. would be the greatest understatement of the century. Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali. And our email funnels now have a 60% conversion rate as a result of our work together. We're looking forward to more substantial growth with her advisement and leadership!" - Jessica Korthuis, co-founder and CEO.
Testimonial: "Ali has been instrumental to our growth! To put it in $$$, she has helped us double our revenue in 2022 and are on track to do the same in 2023! Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact." - Mari Milenkovic, co-founder and COO.
Working directly with Her Brand and Co's co-founders to rebrand and reposition the company's offering, fine-tune product marketing, completely revamp and "lubricate" HBC's email funnel to convert more customers, launch new/more affordable products and provide frameworks for goal-setting and creating KPIs.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and paid ads strategy
- brokering introductions for marketing + growth partnerships
- completely rewriting/redesigning the customer email funnel
- operationalizing sales + marketing efforts
- writing + editing web copy, writing + editing landing pages for Adwords/ppc for different audience segments, and more.
Testimonial: "To say that Ali has been instrumental in the growth of Her Brand & Co. would be the greatest understatement of the century. Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali. We're looking forward to more substantial growth with her advisement and leadership!" - Jessica Korthuis, co-founder and CEO.
Testimonial: "Ali has been instrumental to our growth! To put it in $$$, she has helped us double our revenue in 2022 and are on track to do the same in 2023! Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact." - Mari Milenkovic, co-founder and COO.
Working directly with Her Brand and Co's co-founders to rebrand and reposition the company's offering, fine-tune product marketing, completely revamp and "lubricate" HBC's email funnel to convert more customers, launch new/more affordable products and provide frameworks for goal-setting and creating KPIs.
Projects include: writing + editing web copy, writing + editing landing pages for Adwords/ppc for different audience segments, analyzing user and marketing data to fine-tune product marketing and paid ads strategy, brokering introductions for marketing + growth partnerships, completely rewriting/redesigning the customer email funnel, operationalizing sales + marketing efforts, and more.
Testimonial: "To say that Ali has been instrumental in the growth of Her Brand & Co. would be the greatest understatement of the century. Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali. We're looking forward to more substantial growth with her advisement and leadership!" - Jessica Korthuis, co-founder and CEO.
Testimonial: "Ali has been instrumental to our growth! To put it in $$$, she has helped us double our revenue in 2022 and are on track to do the same in 2023! Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact." - Mari Milenkovic, co-founder and COO.
Working directly with Her Brand and Co's co-founders to rebrand and reposition the company's offering, fine-tune product marketing, completely revamp and "lubricate" HBC's email funnel to convert more customers, launch new/more affordable products and provide frameworks for goal-setting and creating KPIs.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and paid ads strategy
- brokering introductions for marketing + growth partnerships
- completely rewriting/redesigning the customer email funnel
- operationalizing sales + marketing efforts
- writing + editing web copy, writing + editing landing pages for Adwords/ppc for different audience segments, and more.
Testimonial: "To say that Ali has been instrumental in the growth of Her Brand & Co. would be the greatest understatement of the century. Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali. And our email funnels now have a 60% conversion rate as a result of our work together. We're looking forward to more substantial growth with her advisement and leadership!" - Jessica Korthuis, co-founder and CEO.
Testimonial: "Ali has been instrumental to our growth! To put it in $$$, she has helped us double our revenue in 2022 and are on track to do the same in 2023! Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact." - Mari Milenkovic, co-founder and COO.
Working directly with Her Brand and Co's co-founders to rebrand and reposition the company's offering, fine-tune product marketing, completely revamp and "lubricate" HBC's email funnel to convert more customers, launch new/more affordable products and provide frameworks for goal-setting and creating KPIs.
Projects include:
- analyzing user and marketing data to fine-tune product marketing and paid ads strategy
- brokering introductions for marketing + growth partnerships
- completely rewriting/redesigning the customer email funnel
- operationalizing sales + marketing efforts
- writing + editing web copy, writing + editing landing pages for Adwords/ppc for different audience segments, and more.
Testimonial: "To say that Ali has been instrumental in the growth of Her Brand & Co. would be the greatest understatement of the century. Having worked with leaders, executives, strategists and consultants across the globe over the past 15 years, I have never met anyone like Ali. Her deep understanding and ability to connect with our customers, coupled with her extensive knowledge of optimizing and scaling marketing and sales, we have grown over 116% since our first engagement with Ali. We're looking forward to more substantial growth with her advisement and leadership!" - Jessica Korthuis, co-founder and CEO.
Testimonial: "Ali has been instrumental to our growth! To put it in $$$, she has helped us double our revenue in 2022 and are on track to do the same in 2023! Ali is uniquely skilled at identifying tactical ways to grow while staying true to your brand values, she is a wizard when it comes to positioning your products to SELL, and will take your copy from blah to absolutely brilliant. She has been our biggest cheerleader and has graciously shared her vast network with us as we work on increasing our impact." - Mari Milenkovic, co-founder and COO.
Working directly with NY Now senior leadership and Emerald's digital team to scope, strategize and execute full site rebrand to increase customer conversion rate; full overhaul of brand voice and brand positioning and subsequent training to entire marketing team.
Projects include:
- complete site audit and overhaul on 275+ pages of content and copy
- vetting + hiring creative agency to rebrand NY Now (logo palette, typography, brand system)
- project management for full site redesign with 15+ stakeholders across marketing, sales and digital
- creating new Brand Bible + training marketing team on revamped brand voice and positioning
- vetting + hiring freelance designers to expand brand system for new applications.
Testimonial: “If you get the opportunity to work with Ali you will receive a masterclass in how to be an effective communicator. If you need help framing your value prop or communicating difficult decisions with internal stakeholders, Ali is the woman for the job. Beyond that, Ali is strategic, driven, and able to execute on projects with a level of efficiency and precision that is truly inspiring. She has the uncanny capacity to see you and your business potential, and because of her experience, can provide you with the tools required to surpass any goal you set for yourself or your team. Simply put, Ali is brilliant.” - Christina Skramstad, Strategic Projects Manager.
Working directly with NY Now senior leadership and Emerald's digital team to scope, strategize and execute full site rebrand to increase customer conversion rate; full overhaul of brand voice and brand positioning and subsequent training to entire marketing team.
Projects include:
- complete site audit and overhaul on 275+ pages of content and copy
- vetting + hiring creative agency to rebrand NY Now (logo palette, typography, brand system)
- project management for full site redesign with 15+ stakeholders across marketing, sales and digital
- creating new Brand Bible + training marketing team on revamped brand voice and positioning
- vetting + hiring freelance designers to expand brand system for new applications.
Testimonial: “If you get the opportunity to work with Ali you will receive a masterclass in how to be an effective communicator. If you need help framing your value prop or communicating difficult decisions with internal stakeholders, Ali is the woman for the job. Beyond that, Ali is strategic, driven, and able to execute on projects with a level of efficiency and precision that is truly inspiring. She has the uncanny capacity to see you and your business potential, and because of her experience, can provide you with the tools required to surpass any goal you set for yourself or your team. Simply put, Ali is brilliant.” - Christina Skramstad, Strategic Projects Manager.
Working directly with NY Now senior leadership and Emerald's digital team to scope, strategize and execute full site rebrand to increase customer conversion rate; full overhaul of brand voice and brand positioning and subsequent training to entire marketing team.
Projects include:
- complete site audit and overhaul on 275+ pages of content and copy
- vetting + hiring creative agency to rebrand NY Now (logo palette, typography, brand system)
- project management for full site redesign with 15+ stakeholders across marketing, sales and digital
- creating new Brand Bible + training marketing team on revamped brand voice and positioning
- vetting + hiring freelance designers to expand brand system for new applications.
Testimonial: “If you get the opportunity to work with Ali you will receive a masterclass in how to be an effective communicator. If you need help framing your value prop or communicating difficult decisions with internal stakeholders, Ali is the woman for the job. Beyond that, Ali is strategic, driven, and able to execute on projects with a level of efficiency and precision that is truly inspiring. She has the uncanny capacity to see you and your business potential, and because of her experience, can provide you with the tools required to surpass any goal you set for yourself or your team. Simply put, Ali is brilliant.” - Christina Skramstad, Strategic Projects Manager.
Working directly with NY Now senior leadership and Emerald's digital team to scope, strategize and execute full site rebrand to increase customer conversion rate; full overhaul of brand voice and brand positioning and subsequent training to entire marketing team.
Projects include:
- complete site audit and overhaul on 275+ pages of content and copy
- vetting + hiring creative agency to rebrand NY Now (logo palette, typography, brand system)
- project management for full site redesign with 15+ stakeholders across marketing, sales and digital
- creating new Brand Bible + training marketing team on revamped brand voice and positioning
- vetting + hiring freelance designers to expand brand system for new applications.
Testimonial: “If you get the opportunity to work with Ali you will receive a masterclass in how to be an effective communicator. If you need help framing your value prop or communicating difficult decisions with internal stakeholders, Ali is the woman for the job. Beyond that, Ali is strategic, driven, and able to execute on projects with a level of efficiency and precision that is truly inspiring. She has the uncanny capacity to see you and your business potential, and because of her experience, can provide you with the tools required to surpass any goal you set for yourself or your team. Simply put, Ali is brilliant.” - Christina Skramstad, Strategic Projects Manager.
Working directly with Camber's co-founders to help with fundraising, company positioning + storytelling, hiring strategy and partnerships strategy.
Projects include:
- hands-on support in pitch deck preparations and framing
- live pitch refinement and feedback
- investor introductions
- brokering introductions for marketing + growth partnerships
- supporting on overall business strategy as-needed.
Testimonial: "Ali was instrumental in our preparation to raise our pre-seed round for Camber. With her tremendous storytelling skills, she helped us to craft the perfect pitch and deck. Ali has always been one phone call or text away while we navigate the tricky waters of entrepreneurship. She has graciously opened up her network to connect us to people who have gone on to become advisors, collaborators, and more. I have looked up to Ali for many years as I followed her success with Bulletin and her book How to Build a Goddamn Empire. I feel fortunate to call her my mentor and friend." - Mady Maio, co-founder and CEO.
Working directly with Camber's co-founders to help with fundraising, company positioning + storytelling, hiring strategy and partnerships strategy.
Projects include:
- hands-on support in pitch deck preparations and framing
- live pitch refinement and feedback
- investor introductions
- brokering introductions for marketing + growth partnerships
- supporting on overall business strategy as-needed.
Testimonial: "Ali was instrumental in our preparation to raise our pre-seed round for Camber. With her tremendous storytelling skills, she helped us to craft the perfect pitch and deck. Ali has always been one phone call or text away while we navigate the tricky waters of entrepreneurship. She has graciously opened up her network to connect us to people who have gone on to become advisors, collaborators, and more. I have looked up to Ali for many years as I followed her success with Bulletin and her book How to Build a Goddamn Empire. I feel fortunate to call her my mentor and friend." - Mady Maio, co-founder and CEO.
Working directly with Camber's co-founders to help with fundraising, company positioning + storytelling, hiring strategy and partnerships strategy.
Projects include:
- hands-on support in pitch deck preparations and framing
- live pitch refinement and feedback
- investor introductions
- brokering introductions for marketing + growth partnerships
- supporting on overall business strategy as-needed.
Testimonial: "Ali was instrumental in our preparation to raise our pre-seed round for Camber. With her tremendous storytelling skills, she helped us to craft the perfect pitch and deck. Ali has always been one phone call or text away while we navigate the tricky waters of entrepreneurship. She has graciously opened up her network to connect us to people who have gone on to become advisors, collaborators, and more. I have looked up to Ali for many years as I followed her success with Bulletin and her book How to Build a Goddamn Empire. I feel fortunate to call her my mentor and friend." - Mady Maio, co-founder and CEO.